Whether by forming
a franchisee council, by enlisting franchisees as mentors, or by other
means, it is a good practice to empower your franchisees.
- Empowered franchisees
are happy franchisees.
whose opinions are solicited give creative and productive advice.
- Franchisees who
know they have a stake in the company’s success are its best
ambassadors and salespeople.
- Empowered franchisees
are zealous in defending their franchise system.
community of supportive dealers
Building a culture of empowered and supportive dealers requires a systematic
approach. We help franchisors design programs that put power in the
hands of franchisees but at the same time channel, direct and control
that power. Franchisor and franchisee may not always agree, and conflicts
can arise even when the parties are trying to work together. Franchisors
need to carefully design and control the setting in which franchisees
are given power. Read more about how the Franchise Law Source can help
you create a Culture of Empowerment
in your franchise system.
A Franchise Council
is often the centerpiece in a franchisor’s empowerment program.
We can help you design and use the Tools
to Support a Franchisee Council Among. these tools, for example,
are by-laws or a written set of rules that tell franchisees exactly
what power they have to influence enterprise-wide decisions while keeping
it clear that, ultimately, power is in the hands of the franchisor.
Franchisee Participation – Driving System Change
Your franchise agreement contains terms strictly limiting the products
franchisees may sell and the vendors from whom they may buy. You can
empower your franchisees by Creating
Programs to Encourage Franchisee Participation in product development,
vendor qualification, marketing decisions and other important matters.
empowered when they recognize that their franchisor has a win-win mentality.
We have experience in implementing Programs
Linking Franchisee Profits With Franchisor Profits.
believe that they empower franchisees. However, without published programs
don’t realize that the franchisor values their opinion, and
- The line is blurred
between franchisor control and franchisee contribution
Let us help you
craft programs that empower franchisees while maintaining franchisor
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