IDENTIFYING AND ASSISTING TROUBLED FRANCHISEES
has good operating and marketing systems in place. Every franchisor
also needs a good system for identifying troubled franchisees, especially
before the problem grows. To avoid fights with franchisees you need
to identify struggling franchisees and help them while their problems
can still be amicably solved.
How do franchisors
nip franchisee problems in the bud?
- Know who in your
system is having problems.
- We help franchisors
develop systems to identify struggling dealers.
- Let us put
a tool in the hands of your operations department that will raise
the proverbial red flag when a franchisee begins to struggle.
- Equip your
team to take action at the first sign of a problem.
- Make the
most of all the data you already have.
- Develop a systematic
approach to assisting franchisees with their business problems.
need to have a menu of programs, analytical tools and tangible
forms of assistance to bring to the struggling franchisees.
- With a good
system, a franchisor can sometimes identify and start to fix the
problem before the franchisee becomes fully aware of where she
or he is headed.
- Give your
operations team powerful tools to help the franchisee jump start
his or her business.
the likelihood of turning the situation around.
We help franchisors develop systems for identifying problems by using
data the franchisor already has:
- Missed or late
- Bounced ECH
- Failed quality
- Customer complaints
- Lagging franchisee
We help franchisors
develop a strong menu of franchisee assistance programs to take action
when problems are identified.
- Help with financial
- Programs for
assistance with neighborhood marketing
- Additional operational
- Mentoring programs
to enlist the help of successful local franchisees
- Sometimes even
a franchise attorney when you’re ready to terminate a struggling
franchisee. Don’t let the default notice be the first communication
that your company has with a struggling dealer.
A systematic approach
to identifying problem franchisees and for providing them with meaningful
assistance is as importance to a franchisor as his operating system.
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